Sony and thinker Inc.Collaborate with Mars Snackfood U.S. for the installation of Digital Signage Applications
"By leveraging FeliCa technology in a commercial application of digital label, we can enrich the user experience with many client centric migration routes to the data of interest presented in a visually dynamic way," said Denise Mraz, president of Thinker Inc. "Our EventACCESS linking entry and lead to recovery FeliCa-enabled digital signaling, messaging and reporting, and Phase II will cover the complete product offering with VGP-BPS2 and in many languages. "
The chip combines processing, storage and communication features, and can be applied to several factors, such as the form of cards, key chains and mobile phones. Developed in Asia for more than ten years,
Sony VGP-BPS5 FeliCa technology has formed the basis for the transfer and access of merchant communities where customers can easily and rapidly purchase goods and services.
Mars Snackfood U.S. is the U.S. companies of snacks Mars North America. With more than 7 billion U.S. dollars in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, NJ, Mars North America employs more than 12,000 associates as Sony VGP-BPL8A battery and Sony VGP-BPS8A batteryin the United States with 54 facilities nationally. Mars Snackfood U.S., based in Hackettstown, NJ, includes some of the world's favorite brands such as DOVE Chocolate Brand, M & M'S Brand, MILKY WAY Brand, SNICKERS Brand, 3 Brand bodyguards, TWIXBrand more. Additional popular brands in PetCare and food segments for Mars North America includes Brand Uncle Ben'S, PEDIGREE Brand Food for dogs and Whiskas Brand Food for Cats.
LAS VEGAS, March 30, 2009 sony VGP-BPS8 thinker and Electronics Inc, an authorized FeliCa technology development partner channel, announced today that the Mars Snackfood U.S. has united the two companies to develop and implement a FeliCa based digital signage and delivery portal solution for trade shows.
The Sony VGP-BPS9/S developed FeliCa microchip provides a fast, comfortable and safe all-in-one solution platform for multiple applications, including electronic pre-paid transactions, access, interactive signs, and membership or loyalty rewards systems.
"Thinker of iACCESS touch screen interactive digital media portals with intelligent navigation technology in conjunction with the Sony PCGA-BP2NX FeliCa contactless transaction capability can incorporate the dispersion of technologies and provide an integral user experience in real time while providing uninterrupted record of experience the relevant distributor, "said Tim Lindner, director of strategic business development for Sony VGP-BPS9 FeliCa America.
Based in Las Vegas, Thinker Inc. is an end-to-end network provider of intuitive, intelligent navigation, combining a database in real-time business logic to Sony VGP-BPS2A streamline how information and provide internationalized content delivery in digital portal both onsite and online.
"A typical scenario includes trade show explains, shows, making many notes, taking surveys, sorting mail and drives tons of literature with the monitoring of sales calls," explained Vinnie Rinaldo, director of client events for Mars Snackfood U.S. " Digital MarsAllACCESS application will provide a comfortable level of immersion for trade show participants to Sony laptop battery shop and to review information in a non intrusive way, and our staff can now focus on building relationships. "
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